Brighter, clearer skin doesn’t have to come with irritation. Plum 10% Niacinamide Serum with Rice Water 15ml is designed to deliver visible brightness, balanced oil control, and deep hydration from the very first use. Thoughtfully formulated for acne-prone, combination, oily, and even sensitive skin, this serum helps you achieve an even-toned, healthy-looking glow without overwhelming your skin.
This lightweight, milky-textured serum blends powerful actives with nourishing ingredients, making it suitable for both beginners and experienced skincare users. With every pump, your skin feels softer, smoother, and more comfortable.
Key Benefits
Instant Brightening: With 10% Niacinamide, the serum helps fade blemishes, reduce dullness, and visibly brighten skin tone from the first application.
2x Hydration Boost: Enriched with rice water, squalane, and sodium hyaluronate, it delivers clinically proven instant hydration while keeping skin plump and soft.
Oil Control and Acne Care: Niacinamide and licorice root extract work together to balance oil production, refine texture, and support clearer-looking skin.
Gentle and Non-Irritating: Designed for daily use, the formula is suitable for sensitive skin and helps soothe redness and inflammation.
How It Works
The high-performance formula combines niacinamide with rice-derived ingredients to improve skin clarity and tone. Rice water and rice ferment filtrate nourish and hydrate, while olive-derived squalane helps prevent moisture loss without clogging pores. Licorice extract supports soothing benefits, and vitamin E provides antioxidant protection.
The mess-free pump ensures precise application, while the fast-absorbing, non-greasy texture layers easily under sunscreen and moisturizer.
Your Everyday Brightening Essential
If you are looking for a serum that hydrates, brightens, and supports acne-prone skin without irritation, Plum 10% Niacinamide Serum with Rice Water 15ml is your perfect match.
Make it a part of your daily routine and enjoy clearer, glowing skin with every drop.







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